AI Search Visibility Strategies
Built for what’s next in search and AI visibility
The rules of digital visibility are changing.
AI-driven platforms—Google’s AI Overviews, AI Mode, ChatGPT, and LLM-powered search engines—are reshaping how people discover information and make decisions. The strategies that worked yesterday may already be obsolete.
That’s where I come in.
Why work with me?
Hajnen Payson led and scaled visibility strategies for some of the most competitive and high-growth companies in the world, including:
UFC, Experian, BBVA, Kaplan Test Prep, LifeLock, The Agora, Dermstore (acquired by Target), JustFab, and SpaceIQ—which was acquired by WeWork, where I continued leading post-acquisition strategy.
Whether launching brands, protecting visibility in highly competitive markets, or adapting to platform disruption, my focus has always been simple: clarity, foresight, and measurable impact.
Core consulting
AI-Ready SEO strategy
Reframe your search strategy for AI-driven environments (Google AI Overviews, AI Mode, ChatGPT, Perplexity, and other LLMs).
Ensure a strong technical foundation (site architecture, Core Web Vitals, schema, crawl efficiency) so content is fully discoverable and interpretable by both traditional search engines and AI-driven systems.
Build scalable structures designed to be retrievable not only by traditional search engines, but also AI assistants and next-gen platforms.
Content Modernization & Authority Building
Transition from static content to AI-aware information architecture.
Optimize content for both human users and AI-driven systems.
Implement frameworks for E-E-A-T signals, entity relationships, and semantic query expansion (query fan-out).
AI Visibility Training & Executive Advisory
C-suite and leadership training on how AI is reshaping search and brand discoverability.
Playbooks for marketing and content teams to integrate AI-driven workflows without losing brand voice or trust.
Advisory for emerging partnerships and AI tool integrations.
Competitive Edge Audits
Benchmark where your brand stands in a world shifting toward AI-native interfaces.
Identify gaps competitors haven’t yet addressed—and move before they do.
Build adaptive strategies for ongoing platform changes.
Who this is for
CMOs, VPs of Marketing, and Heads of Growth who need clarity on AI-driven disruption.
Companies transitioning from traditional SEO strategies and needing a new playbook.
Teams looking to modernize content at scale while maintaining brand equity.
Leaders exploring partnerships, AI integrations, or emerging channels.
The next step
AI is rewriting the playbook. Are you ready?
If you need clear direction, practical frameworks, and actionable strategy—contact me here to start the conversation.